Barter Biz Blog

Posted 08 / 02 / 2017 by admin

We send you new customers when your business is slow!

I love the summer at the Jersey Shore, but I’ll admit, business is a little slower this time of year. There are probably times your company is slow, too, not operating at full capacity. That is where your BarterPays! membership will come in especially handy.
BarterPays! helps you sell your open time and excess inventory. We send you new customers.
Now I know what most of you are thinking. “I don’t need barter. It’s not going to pay my mortgage or taxes, is it?”
A barter network is not going to replace your fixed costs, but it will help you save big on your extra costs to run your business… whether it’s IT/computer maintenance, sales training, pest control, printing, website development, promotional giveaways, vehicle repair and maintenance, electricians, lawncare, professional services of CPAs and legal counsel, or employee benefits, including dental and vision, you can use your barter membership to increase your sales while reducing business-related expenses.
The word “barter” may be confusing to some, because it is not a direct, one-on-one trade. Instead, you are exchanging your goods and services into a pool with other nearby professional businessowners in New Jersey, and then buying what YOU want and need in the network. You gain the competitive advantage because you are ensuring that you are grabbing additional marketshare from your competitors. BarterPays! sends you brand new clients.
Use your slow times to your advantage. Sign up for BarterPays! now, and we’ll get you new brand new customers!
Use this code when you sign up online SLOWSUMMER, and we’ll give you a free* massage… plus a totally free signup!
www.barterpays.com 732-364-4614
*You must make a barter sale to receive the free massage. Hurry, this offer ends on Labor Day weekend.
Best, Faye

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Posted 06 / 27 / 2017 by admin

BarterPays! Five Most-Frequently Asked Questions from New Members

So, now you are a new member of BarterPays! and you are excited and curious. What happens now? You will get your member account number and login instructions by email shortly after we process your membership application. Then your BarterPays! broker will call you with a personal introduction and answer your questions. Here’s what you probably will want to know as a new member.

1. How do members learn about my business? We promote you in many ways. You will appear in our daily eblast on a regular basis, emailed to 1,000 local member email addresses, with your directory ad listings that we create for you. We learn about your business, and then we promote you to the other members. The barter gals will call members on the phone and let them know about you. Your printed literature is displayed free-of-charge in our busy lobby, visited frequently by local business owners.

2. Can I get cash? Unless it is for tax, tip, insurance payment, and a few construction materials, in 99.9 percent of the time, the answer is no cash. Everything is 100% barter… pool chemicals, orthodontia, printing, glass and mirror, electricians, web development, auto repairs and parts, etc. When you sell you offer at 100% barter, and when you buy, you will be treated the same! Related to this, members often wonder if exclusions and restrictions are permitted: A lot of limitations makes for a stressful and difficult barter experience. For example, BarterPays! restaurants service members on weekends. There are some exchanges that permit part-cash deals and many limitations, but 100% barter makes your barter experience smooth and happy!

3. How do I know who is in the group? Where can I use the barter dollars? BarterPays! has an easy-access online barter software to check your account, review member directory, update your directory listings, and 24-hour online barter shopping at our Red Cellar barter boutique for designer handbags and watches, beach chairs and accessories, housewares, wool rugs, artwork, candles, and gifts. The barter gals are here during business hours to assist you as well in planning parties, recommending dentists and hair salons, working on your next marketing campaign, and updating your bathroom.

4. What if I don’t have enough barter to pay for my dental care or for my advertising budget? BarterPays! offers a free line-of-credit after 90 days. Ask the barter gals if you qualify.

5. How do I use barter at the [great BarterPays!] restaurants? New members are always excited to use their new revenue stream on food. Check the online member directory and figure out if you feel like eating sushi, burger, salad, Italian, steakhouse, pizza, deli, breakfast, and then choose your restaurant. We recommend you make reservations and always say BarterPays!. After the bill comes, you whip out your barter card, and sign a barter transaction slip. The entire meal and drinks are 100% barter. The tip and tax is paid in US funds. BarterPays! has more restaurants that accept barter conveniently through a member card than any other barter exchange in New Jersey.

If you have more questions before you become a member of BarterPays!, please contact Faye at 732-364-4614; faye.alba@barterpays.com.

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Posted 09 / 22 / 2016 by admin

23 Years of Bartering… Happy Birthday, BarterPays!.

We appreciate the participation and great energy of the local businesses that make BarterPays! the best barter exchange and business networking group in New Jersey. It is 23 years this September that we opened for trading. It has been a wonderful experience and truly a privilege working with local companies to generate new business in our area. Many of our members have been trading in BarterPays! for 10, 15, some more than 20 years.

During this last couple of years, I have been working hard to reinvent the parts of the business that have been, maybe, not as fresh and exciting as they were in the early days. The most obvious change has been the new state-of-the-art software, which has allowed members easier access into the directory and their account.

Using that as a stepping stone, we have started giving access to the membership directory to not-yet-members, as many are often curious (and amazed!) to see which local businesses participate before signing up. Now we can do that! I have also brought in my daughters, the next generation of BarterPays!. Lisa Vitale has joined the BarterPays! team, while sister Susan is sharing her marketing expertise during her off-hours from her fulltime work, as she gets me up-to-speed in digital marketing. Plus we hired a new fulltime membership sales rep. And finally we got rid of one of our fax machines. Haven’t been faxing too many contracts lately. Hehehe.

Yes, BarterPays! may be 23 years old, but we have the same heart and soul for barter as we did in the early days, and we have the same passion and enthusiasm as ever for our members.

If you are not yet a member, and would like to learn how BarterPays! will grow your business, contact us for an introductory tour of BarterPays! and its membership directory.
Best, Faye

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Posted 02 / 26 / 2016 by admin

How to Resurrect a Relationship with a Lost Account

There is a huge amount of time and effort and expense to attain a new account. And it’s heartbreaking and hits your business hard when you lose it. Many times they stopped working with you because they can no longer afford your services, or they have switched to a competitor.

It costs a lot of money to attain a new account, and it pays to consider creative ways to get them back.

Review your records and determine which old accounts would still be valuable to you. If you had a good relationship in the past, contact them by making them an offer… introduce them to BarterPays!, where they can resume relations with your business, but pay you in barter dollars.

This is a win-win relationship for both of you. It gives you a fresh approach to regain this prior account, adds new excitement and energy to the renewed connection, and continues to ensure more loyalty to your company in the future. Your accounts will likely appreciate and value the opportunity to continue doing business with you with barter dollars.

Try it! We guarantee you will successfully resurrect some past accounts.

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Posted 05 / 28 / 2014 by admin

What’s the most unusual thing you barter?

I am often asked what the biggest or oddest barter deal BarterPays! has arranged. Over the last 20 years we have had many thrills and laughs over our deal-making. When a deal comes in that we have been working on for months, we do the “the barter dance.”

The deals that stand out in my mind most often have a big impact on someone’s life. We love planning family celebrations, including Sweet 16s and bar mitzvahs. Currently, we are planning an entire wedding on barter for a young woman who’s parents married at the same location 30 years earlier. This wedding will be paid on 100% barter, and her father is paying for it by servicing new clients, who he met through the BarterPays! Network.

One of my favorite deals was the simple installation of a fire monitoring system. The restaurant owner had her clothes dryer burn while she was at work. Thanks to the recent installation of the fire alarm paid with barter dollars, the damage was minimal. Another one of my favorite deals was the family who arranged for adoption of their blended families using legal services through BarterPays!.

The most bittersweet bartering we ever did was for a member who was fighting breast cancer. She got permanent makeup on her eyebrows and breasts, and lash extensions. She scheduled regular vitamin drips from a member doctor, and attended a fitness facility that specializes in clients with medical issues. She even was able to plan her own funeral using barter, purchasing the mausoleum and legal services.

Most of our trades are about everyday life. We help members barter for their child’s orthodontia, schedule a copier service call, or pay for an advertising program. Our biggest deals tend to be land- and construction-related. We have done several landscaping and irrigation transactions for day camps with large properties from $25,000 to $85,000.

Maybe our biggest barter laugh came from a member that sent me a thank you note saying his chiropractic adjustments on barter helped his sex life.

Faye Alba is the director of BarterPays!. For more information about membership:  732-364-4614 or email karen.leschak@barterpays.com or lisa.vitale@barterpays.com.

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Posted 01 / 14 / 2014 by admin

Do you no longer need print advertising?

Happy new year, business-owners. January is often the month we begin new ideas and implement changes in our companies. BarterPays! is a marketing company, so we are always excited to start the new year promoting our newest advertising offerings to our membership. However, over the last several months, many members have advised us they are ceasing all print advertising altogether.

Hold that thought. Before you cut off your marketing budget, please consider the following:

1)      Get a website. OK, you think I’m kidding, right? We have members with no website presence. If you don’t have a website yet, or you have a large corporation running your website and paying an ongoing cash monthly service fee and don’t own it outright, there are a lot of easy ways to take control of your marketing destiny in 2014, with improvements you can make using local barter members to build and manage your website. Plus BarterPays! has more website designers than ever before, and they are good!

2)     You have met #1’s criteria: you have a website. It is OK if it’s a simple website, depending on the type of company you operate. But if you are putting all your marketing efforts into only online marketing, this thing better have all the bells and whistles and designer features the big companies have. (And, I don’t mean spinning flowers and music!) If your website isn’t top-notch, with every link in its place, and every area designed clearly, well-written and thought out, and you are not doing anything else to build your business, including in-person networking, local advertising, social media contacts, you are showing the world you aren’t really that interested in getting new business… or serving your current customer base.

3)     You have the website, but not sure how to handle the social media. You have a Facebook page, but on January 1, it still says “Have a safe Fourth of July” and can’t get beyond 8 friends. Contact us for members who will build your group of Facebook friends and fans with their own personal contact lists and will keep your page/profile updated and fresh.

4)     OK, you do have a fantastic website, but you sell a product that is extremely common, and thousands of names come up when people do a search. If you want to be at the top of the search, you  will need to do more. Contact the barter gals for referrals who can help you with Google searches, and recommend other ways to market your company, too.

5)     You also need to be sure your website is mobile friendly, as more and more searches are happening on a phone or tablet.

6)     Think everyone is only using online websites to get to your business? Think again! The big companies do not depend only on online marketing, and the strongest local businesses use print and radio advertising on a consistent basis to reach their market audience! Let’s face it… Macy’s is still advertising on lots of media outlets and so is Appleby’s. You may eventually visit their website and buy a new shirt or check out their new winter menu, but you got there because you saw their newspaper or radio ad.

Don’t put all your marketing eggs in one basket, or pull out all your marketing opportunities with the expectation that everyone is going to run to your website to buy from you and learn about you. We recommend you make this your top barter spending goal in 2014! Use your barter dollars to build your cash business.

7)     And finally, print advertising is always the lowest commission rate… and actually, totally free, if you are in the market-for-free program. Call the barter gals now for referrals, or if you are not yet a member, call us at 732-364-4614 and we can give you 90 days to try us out!

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Posted 08 / 02 / 2013 by admin

Readers’ Choice Awards : BarterPays! has the best businesses in Monmouth County!

The 2013 Best of Monmouth Reader’s Choice Awards are in. Here’s the proof that we really do have the BEST businesses participating in the BarterPays! Network. Congratulations to all the winners.

BarterPays! members won top honors in over a dozen different categories. So proud of you all!

Candy: #1 Suzi’s Sweet Shoppe, Middletown

Caterer: #1 Jaques Catering

Chocolate: #1 Suzi’s Sweet Shoppe, Middletown

Gelato: #1 Café 360, Freehold

Cheese Shop: #1 The Cheese Cave, Red Bank

Pancakes: #1 Amy’s Omelette House

Beer Selection: #3 Court Jester of Aberdeen & Freehold

Flower Shop: #1 Flowers on Front, Red Bank

Pet Boutique: #2 The Prince and The Pawper, Ocean Twp.

Cut & Color: #3 Sebastian’s Hair-Em & Day Spa, Leonardo

Hair Updo: #3 Sebastian’s Hair-Em & Day Spa, Leonardo

Dog & Cat Groomer: Can’t publicly announce 😉

Picture Framer: The Finicky Framer, Shrewsbury.

If you are a fantastic business yourself, and haven’t yet joined BarterPays!, please contact us to learn how to be part of our business network of top businesses. And, if you are already a member and know a top business that doesn’t yet trade in BarterPays!, please recommend us, and let us know.

Contact: karen.leschak@barterpays.com or lisa.vitale@barterpays.com

 

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Posted 07 / 19 / 2013 by admin

Summer’s Hot!

Summer’s Hot! Parties, Vinyl Fence, Vehicle Wraps, and A Whole Lot More!

Lots of new members are joining BarterPays!.

Sales team Karen and Lisa V. are hitting the pavement and signing up lots of new members. It is a hot month in July… both outside and at BarterPays!.

Many of you know I have a real sweet tooth so I am always excited when we get a new bakery in the Network. We just signed up a lovely new shop in Hudson County that does custom wedding cakes, and so much more. Check them out!!

We also signed up two beautiful custom art framing shops and art galleries. If you have been looking for the perfect piece of art for your home or office, please contact the barter gals for referrals.

Two great specials available for very limited time: we have one member who will barter up to $12,000 in white vinyl fencing for one job. Whoo-hooo! Because we have just one available, we will be offering it first to a member who trades large sales volume and has a lot of barter dollars.  

Another great special… we have Vehicle Wraps in supply right now.  Vehicle wraps have become the hottest way to  market your company. If you still have basic lettering, you are missing out a great form of marketing. One of our sign companies can handle a couple of vehicle wraps now, so if you have wanted to do this to jazz up your truck or van, contact us right away.

For weekend entertainment, I am going to recommend you head on over to Red Bank for The Music Man at the Count Basie Theatre www.phoenixredbank.com , check out the new production at New Jersey Repertory Theatre www.njrep.org , or take a Dinner Cruise out of Toms River on the River Lady www.riverlady.com . Sounds fun, right? 100% BarterPays!, of course.

Maybe next week it will be cooler and you will prefer to go to Six Flags with the kids, or golf. We have day passes for these activities.

Don’t forget we have the best eateries in BarterPays! to handle all your backyard entertaining and upscale parties this summer. We have one of the biggest party rental companies in the East Coast as a member. Whether you want a rock climbing wall, bouncy rides, photo booth, casino night, or simple tables and chairs, they can handle your order on 100% BarterPays!.

OK, members, hope you are all in air conditioning and staying cool. Enjoy your summer.

Happy trading! Warmly, Faye

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Posted 05 / 24 / 2013 by admin

15 New Things at BarterPays!

1. Updated, interactive Website: The BarterPays.biz website covers accounting, Directory, online authorizations, classifieds, shopping online, paying by Credit Card, and so much more! Navigation Bar on the .biz website: Click on the Member Info on the BarterPays.biz section for online member-only literature and news.

2. You can now record your sales online at BarterPays.biz. (You do not have to be a registered user to do authorizations online.) You may continue using the 24-hour phone auto system and live help during business hours.

3. Your Account now has five numbers.

  • Use all FIVE numbers as the Seller.
  • Use the new member cards, and use all SEVEN numbers as the Buyer.
  • Diners/Plus cards have the same card and numbers.

4. Credit card processing. You can sign up for automatic credit card processing or pay each month on our website BarterPays.biz.

5. Gold accounts: Overdraft will only work during business hours due to changes on the online system. We apologize for the inconvenience.

6. Password: You will need to re-register at BarterPays.biz to have member access. If you do not want all your cardholders to have access of your accounting (such as your children), just let us know and we can block that section of access on select cardholders.

7. Price changes will NOT affect current members. Our prices and fees are posted online now, and some fees have increased, although our fee structure remains lower than any other barter network that we know of. All members in current standing will retain their low rate of 10% or less for non-premium purchases.

8. All forms are online. You can add dollars to an existing Diners/Plus cardholder online.

9. Barter slips are optional. We believe most restarants and retail stores will continue using our new two-part barter slips, but they do not have to mail them to BarterPays! for recordkeeping. The Seller and Buyer are responsible to hold onto the barter slips. Other business categories can record the authorization numbers using their own recordkeeping methods. If you want the new barter slips, just let us know.

10. We are not mailing out Statements beginning with the June 1 Statement. You will be able to access your Statement online. If you are not registered, we will email you a PDF file of your monthly statement. We recommend you print out your statement to have a hard copy, as the system will not save your statements indefinitely.

11. New Member Rules, Terms and Conditions. We have done some updates to reflect the new ways we process authorizations and disseminate information. You will need to agree to these Rules before you can access the members-only website.

12. BarterPays.com has been updated for Prospective Members: We are so excited to reveal the all-new website for businesses who need to learn more about BarterPays!. It’s a whole lot easier to navigate, and filled with more info than ever on how to join and what to expect when you are a member. And it’s really pretty, too. 🙂 Please send prospective members to this website to check it out.

13. New Girl on the Block. We have just hired a new full-time barter gal to handle new business development in the Hudson County and Mercer County areas. She is more familiar than most with barter, as she grew up in the industry. She was actually the first employee of BarterPays! as she answered the phone at age 10 when BarterPays! started as a home-based business. Please welcome my daughter, Lisa Vitale, who is now at BarterPays! (again!). We are calling her Lisa V. to distinguish her from broker Lisa. Your referrals to her is the best way you can welcome her back. 🙂

14. BarterGals have new email addresses… you can reach each of us at our first.lastname@barterpays.com (yeah! no E).

15. New updated logo… we will be incorporating our fresh-faced logo in much of our new online marketing. The purple swoosh reminds us that “What goes ‘round… comes ‘round!”

16. One thing has not changed… our vision to be the best barter exchange in New Jersey. For twenty years our main desire was to be the best barter network. We never tried to be the biggest, or have the most members. We just wanted to have the best members, and I am so proud of the fantastic businesses who participate with quality and integrity, trading in the BarterPays! system every single day. Thank you for trading with us. We hope you enjoy the new updates.

Warmly,

Faye and all the barter gals

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